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Certified Google Partner
Gradari

Marketing Math Calculator

Pressure-test your growth plan before you bet the budget on it.

Most businesses set an ad budget and a growth goal that were never actually connected. This tool walks the real math between true customer cost, customer value, budget reality, overhead, and cash.

Before you start

Built for owners and marketing leaders running or planning paid ads.

In about three minutes you get a clear diagnosis of whether your growth plan holds up, and whether the weak point is your math or your tracking. Estimates are fine. If a number is a guess, mark it Not sure. That answer is useful in itself, because a number you cannot state is one your ad platforms cannot optimize toward either.

Have these handy if you can

  • Your monthly ad spend
  • Your average cost per lead
  • What an average customer is worth

No exact figures needed. Directional numbers still produce a useful read.

1

Your current numbers

%
Of the leads you get, what share are genuinely qualified?
%
Of your qualified leads, what share become paying customers?
This shapes the right questions to ask about customer value.
What a customer pays you, on average, for that one purchase.
%
Revenue minus variable costs, before fixed overhead. Add this to see the profit-based ratio.
2

Your goal

How much new revenue do you want paid ads to drive?
3

Optional depth

Sharpens the result. Skip if you do not have it.

Overhead, salaries, software. Leave blank to skip.
4

Cash and working capital

Optional. A directional estimate of the cash this level of spend ties up.

Typical time from first contact to a closed, paid customer.
Leave blank to skip this section.

Not sure what your numbers are telling you?

Walk through your real marketing math with us. We'll show you where the plan breaks and what to do about it, no spend increase required.

Get Your Free System Review