Paid Ads.
Better Leads.
Real Growth.
Most agencies chase cheap leads. We improve lead quality through our proprietary Lead Quality Framework™. We connect your CRM to your ad platforms so paid advertising generates leads that actually close.
Fewer leads. More revenue.
Lead Quality Impact
Slight decrease (less junk)
Increase (higher intent)
Significant increase (more leads worth pursuing)
Decrease (less wasted spend)
Increase (better conversations for sales)
Increase (more revenue from the same spend)
Fewer leads. Better outcomes.
Trusted by 30+ growing companies nationwide
What the Lead Quality Framework Has Achieved
Real outcomes from real businesses using the framework.
0x
Qualified Lead Close Ratios
Results from the Aurora Lights case study
0%+
SQL Cost Reduction
Acquisition.com Portfolio Company Result
$0M+
Ad Spend Managed
Across 100+ client accounts
Cheap leads are costing you more than you think.
Ad platforms optimize for form fills, not revenue
Without CRM feedback, Google and Meta can't see which leads are actually qualified.
Your sales team spends hours chasing tire-kickers
Low-intent leads fill the calendar and inflate your true cost per acquisition when CPL looks good on paper.
Lower CPL ≠ more revenue
Most agencies celebrate when cost-per-lead drops. But if those leads don't close, cheaper means less revenue not more.
→ The difference is what data you feed the machine.
This isn't just a targeting problem.
It's how ad platforms learn.
And the fix isn't more budget or better creative. It's better signals.
The Fix: The Lead Quality Framework
Here's how we help businesses turn ads into revenue by optimizing for what actually closes, not just what clicks.
Connect Your CRM
We integrate HubSpot, Salesforce and set up GCLID capture on every lead calls, forms, chats is tagged with the exact ad that generated it.
Feed Revenue Data Back to Platforms
As leads progress MQL, SQL, Won Deal we upload offline conversions to Google and Meta. Their AI trains on who closes, not just who clicks.
Cut Waste, Scale What Works
We eliminate budget doing nothing typically 15–25%, sometimes 50%+ overnight. Same spend, more qualified leads, lower true CPA, every time.
75%
Lower SQL cost
BC Global
50%
CPL reduction
Aurora Lights
50%+
Budget waste recovered
Navigator Business Solutions
300%
Sales growth
Zenra
Why Paid Ad Leads Often Get Worse as Campaigns Scale
When ad platforms optimize only for conversions, they often learn to find the easiest leads not the best customers. We call this the Reverse Optimization Trap.
The more you scale, the worse the problem gets.
Every sales interaction makes the algorithm smarter.
Gradari isn't just an ad management agency. We design and optimize paid acquisition systems.
Real businesses. Real numbers.
Every client started in the same place, spending money on leads that went nowhere. Here's what changed when we closed the loop.
54x ROAS. 14x’d SQLs. 6 record-breaking months in a row.
A custom van builder was generating leads from Google Ads — but close rates were low and scaling spend wasn’t working. We implemented offline conversion tracking, identified which campaigns were driving real buyers, and cut everything else. The results speak for themselves
In high-ticket markets, it's not about more leads. It's about better leads that actually buy.
From 1.2x ROAS to 18.3x — with one month of cash flow left.
Landon came to Gradari after burning through agencies that delivered reports but not revenue. We connected Google and Facebook Ads to their CRM, tracked leads all the way to approved quotes, and reallocated budget to what was actually closing. The result was their best stretch of business ever.
SQL costs dropped 75%. YouTube grew from 30K to 40K subscribers.
IBC Global’s paid ads had stalled for two years — too many unqualified leads, no CRM feedback loop. We integrated HubSpot with Google Ads, shifted optimization toward SQLs, and built a YouTube-first paid strategy that amplified what was already working organically. Paid and organic stopped working in silos.
Everything Built Around Lead Quality, Not Volume
An agency that works on your business, not just on your account.
Some Platforms & Systems We Integrate With
Where the Lead Quality Framework came from.
The story behind the framework and why it works.
Kyle Rutledge
Founder, Gradari
After years managing paid acquisition campaigns, Kyle noticed a recurring pattern where the platforms were generating more leads, but results in the business stayed the same, or even got worse. Instead of playing the blame game, he found innovative ways to make a real difference.
The root problem wasn't the ads it was the signals feeding the algorithms. Without revenue data, ad platforms optimized for the cheapest conversions instead of the best customers.
Enterprise companies solved this by connecting revenue data back into their ad platforms. Gradari was built to make that same system accessible to every lead generation business.
“Gradari isn't just an ad management agency. We design and optimize paid acquisition systems.”
What Clients Say About Working with Gradari
From home services to SaaS, here's what better leads actually feels like.
We made more profit in three months with this company than we did the whole year working with another. They were able to increase the average ticket price of a job sold, cut the cost per lead in half, and we saw our closing rates go from 30% to 50%.
Landon Moore
Founder/CEO, The Aurora Lights
A true professional. We had a huge knowledge gap around advertising and customer acquisition and Gradari filled it in. Their expertise across both advertising and HubSpot was particularly impressive. We were sitting on tens of thousands of HubSpot contacts and didn't realize how valuable they were for targeting.
Isaac Tai
Senior Growth Engineer, Cerebras
Kyle has great attention to detail. He updates us every week with what's working vs. what's not working. A big added value is that he provides new ideas and strategies. I recommend him to any business owner looking to generate qualified leads.
Steve Parisi
Owner, IBC Global (Acquisition.com portfolio company)
Gradari has been awesome to work with. Extremely knowledgeable in the platform while also taking a hands-on approach within the business. Makes all decisions reflect into the business to drive new strategies.
Court Iorg
Fractional CMO, Wisdom Teeth Guys
When it became clear that certain approaches weren't working for our niche market, Gradari didn't try to string us along or keep collecting fees on underperforming campaigns. This honesty was refreshing. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.
Frazier Olsen
Associate Demand Generation, Marq (SaaS)
Kyle not only scaled our PPC but helped us create a full digital strategy. From website optimization to competitive analysis, Kyle worked right alongside us, making changes that met the economy's demands.
Nick Zuppe
Growth Marketing Manager, Northpass
Gradari and team are top notch experts in marketing both on a strategic and execution level. They go above and beyond to understand the uniqueness of your business and implement growth marketing while having a constant eye on hitting budgets and reducing costs.
Jake
COO, Custom Van Builder
I was having a hard time scaling my ad spend profitably after a certain budget, and Gradari was able to help me clean up the foundation of proper conversion tracking for better data and fraudulent clicks. I've worked with other agencies in the past that promise the world and don't deliver, but Gradari is definitely one that will actually deliver.
Max McCusker
Owner, Ivory Dental Arts and Implant Center
Unlike talking with an official Google Ads rep who only wants you to ramp up spend, Gradari explained each option and taught our team the differences. Instead of just giving us a fish and sending us a bill, Gradari helped teach us how to fish.
Pace McCulloch
Director of Digital Marketing, Crucial Learning
Gradari has been the savior of my business. Their marketing expertise has allowed me to grow my sales by 300% in my first few months of business. Without their help, I can't imagine I would have ever gotten off the ground.
Dylan Jensen
Owner, Solegripz
I'm always very skeptical about outsourcing marketing as you can end up being just another client to an agency. But this definitely was not the case with Gradari. We could see how much they cared about our success, and it showed in the results.
Harry Fitzgerald
Founder, Momentum
When you work with Kyle and Gradari, you get to work with a real human who actually cares about the results they are providing.
Chipper Whatcott
Owner, Mallow
Gradari is one of the best when it comes to paid ads. He is thorough and smart, and he does the job well. I hired him to help with one of my clients and he took care of it so smoothly. He even documented the process, which came in handy later on when we needed it.
Jared Smart
Gradari helped us fix the problems we were having with Google Ad tags and their conversion tracking with HubSpot. He explained things in a way that made sense and also gave us tips and tools to keep improving on our own. Our meetings did more than just fix problems they opened doors.
Landon Lowder
What stands out most about Gradari compared to other agencies: they have a deep, fundamental understanding of the best practices for online lead generation and Google Ads. Getting qualified leads and genuine results is their top priority.
Louis Adkins
He is very intelligent, knows paid ads extremely well, but most importantly he takes a keen interest in your business and your goals to ensure he is aligned. Whether you are looking to scale or optimize your business, I would highly recommend Gradari.
Jake Wilcox
Owner, Fueled UTV
Throughout our collaborations, I've been constantly impressed with Kyle's humility and willingness to consider others' perspectives. His core combination of expertise, integrity, and ability to deliver make him a valuable asset to any brand or business.
Collin Johnson
Social Swarm Marketing
Gradari is detailed, thorough and a clear communicator. Excellent at delivering insights that are specific to your business. You can count on him to provide clear strategy, not some cookie cutter strategy.
Brandon Lipman
Kyle is the type of person who wants you to succeed more than he wants your money. I got referred to Gradari by a past client, and I am so happy that I reached out.
Joshua Savage
Gradari is a marketing problem solver. He reasoned through my current situation and what would be the best strategy for me. He took the meeting free of charge. I really appreciated it a lot of expertise for free.
Zachary Ellis
Gradari was great to work with. He went above and beyond to help my company grow through marketing and Google Ads. He is very knowledgeable and provides great customer service.
Thiago Nigri
Ivee Homes
Gradari and team are awesome. They have been helping me with my ads and navigating through this new world for my company. I highly recommend them.
Ulises Carrasco
Silicone Slopes Construction and Remodel
Ready to fix your lead quality?
Most agencies will tell you to spend more. We'll show you why that's the wrong next step, and what to do instead.