Your free Meta Ads audit, focused on lead quality.
Meta optimizes for the cheapest form fills, not the buyers your sales team actually wants. This audit shows you what your account is really training on.
Free 30 minute call. No pitch, no pressure.
For businesses spending $5k or more per month on paid ads.
What we will show you, live.
On a focused 30 minute call, with your ad account pulled up, we walk through what is actually happening and what to change. This is not a sales call in disguise.
The signal your account is sending right now
We show you exactly what your Meta Ads account is optimizing for today, and whether it is training on real buyers or the cheapest possible leads.
Where your feedback loop is broken
We pinpoint where the platform stops learning, the gap between a lead coming in and your CRM knowing whether it ever became a customer.
What it is costing you
A clear read on the spend going to leads that never close, plus the sales hours lost chasing them.
The first fixes that matter
A short, prioritized list of what to change first to start optimizing for revenue instead of volume.
The Reverse Optimization Trap.
When you run Meta Ads, you tell the platform what to optimize for. Most accounts optimize for lead-form submissions. Meta cannot see which of those became paying customers, so it learns to find more of the cheapest, easiest form fills. The leads that are easiest to get are rarely the ones that close.
The more you scale, the worse the problem gets.
Every sales interaction makes the algorithm smarter.
On the call we show you exactly where this is happening in your Meta Ads account, and what to change first.
Real accounts. Real numbers.
Here is what changed when we connected the data and closed the loop.
From 1.2x ROAS to 18.3x, with one month of cash flow left.
We connected Google and Facebook Ads to their CRM, tracked leads all the way to approved quotes, and moved budget to what was actually closing. It became their best stretch of business ever.
Read the case study54x ROAS and 14x the qualified leads, six record months in a row.
Leads were coming in from Google Ads but close rates were low and scaling spend was not working. We added offline conversion tracking, found the campaigns driving real buyers, and cut the rest.
Read the case studySQL costs dropped 75% after two years of stalled paid ads.
Too many unqualified leads and no CRM feedback loop. We integrated HubSpot with Google Ads, shifted optimization toward SQLs, and built a YouTube-first strategy so paid and organic stopped working in silos.
Read the case studyWhen it became clear that certain approaches were not working for our niche market, Gradari did not try to string us along or keep collecting fees on underperforming campaigns. This honesty was refreshing. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.
Book your free Meta Ads audit call.
Answer a few quick questions, then pick a 30 minute slot and have your ad account pulled up when we hop on. We go through it live and give you the insights right there. Prefer we run it first? We can get view access and walk you through what we find.
Free 30 minute call. Bring your ad account. No pitch, no pressure. If we are not the right fit, we will tell you.