PPC

10 articles

10 articles in PPC

July 21, 2026

Meta Ads Creative Fatigue: What to Do When Your Only Winning Ad Wears Out

A client of ours in financial services has exactly one winning ad, and it is wearing out. Here is the playbook we run when creative fatigue hits and launching a brand-new concept is not the answer.

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ChatGPT Ads for B2B: My Honest Review After Joining the Beta

Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.

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ArticleAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

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ArticleAugust 22, 2025

Broad Keywords in Google Ads: Why They Work (When Your Setup Isn’t Broken)

For years, PPC professionals have dismissed broad keywords as a waste of budget. The common advice has been simple: never use broad.

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ArticleAugust 18, 2025

Acquisition.com Portfolio Company Marketing Case Study

When people hear Acquisition.com, they often think about Alex and Leila Hormozi and the impressive portfolio of companies they’ve scaled. But what many people are curious about is what Acquisition.com portfolio company marketing actually looks like in practice — and whether th…

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ArticleAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

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ArticleApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

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ArticleMarch 17, 2025

Google Ads Brand Campaigns: 3 Reasons to Use Them

Google Ads brand campaigns involve bidding on keywords related to your own brand name. For example, my brand is Gradari. If I wanted to run a brand campaign I’d bid on terms like “Gradari,” “Gradari Performance Marketing,” or “Gradari PPC.” These campaigns will make sure that …

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ArticleDecember 31, 2024

Thank You Page Optimization: Boost Lead Conversion Rates

Most marketers focus on ads, landing pages, and forms—but skip one of the biggest opportunities: thank you page optimization. Your thank you page isn’t just a polite confirmation—it’s a powerful step that can increase lead conversion rates when done right.

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ArticleDecember 30, 2024

Google Ads Click Fraud Prevention: Save 15–30% of Your Ad Budget

Many advertisers struggle to maximize their Google Ads budgets due to click fraud, which can drain valuable resources without yielding quality leads. If you’re looking for ways to stretch your ad spend further, click fraud prevention software, like CHEQ Essentials or ClickCeas…

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