PPC

14 articles

14 articles in PPC

August 24, 2026

Google Ads Conversions Don't Match Your CRM: Where the Join Breaks

Three client calls in one week, three industries, and the same argument every time: the CRM says one number and the ad platform says another. Here are the three places the connection actually breaks, and how to tell which one you have.

Read article

Google Ads Clicks But No Conversions: The Diagnostic Sequence We Actually Run

A new campaign with cheap clicks and zero conversions is the most common uncomfortable moment in paid search. Here is the exact diagnostic sequence we ran on a live account, and what happened when the first conversions showed up.

Read

ArticleAugust 8, 2026

Micro Conversions in Google Ads: What to Do When AI Mode Cuts Your Search Volume

A client's cost per SQL climbed to nearly six times its old baseline as Google pushed users into AI Mode. Here is the micro conversion and Demand Gen playbook we are using to respond.

Read

ArticleAugust 3, 2026

Salesforce to Google Ads Offline Conversion Tracking for Long Sales Cycles

Google Ads trains on a far shorter window than a 60-90 day sales cycle gives it. Here is the exact Salesforce to Google Ads offline conversion setup we build for clients, stage by stage.

Read

ArticleJuly 21, 2026

Meta Ads Creative Fatigue: What to Do When Your Only Winning Ad Wears Out

A client of ours in financial services has exactly one winning ad, and it is wearing out. Here is the playbook we run when creative fatigue hits and launching a brand-new concept is not the answer.

Read

ArticleJune 4, 2026

ChatGPT Ads for B2B: My Honest Review After Joining the Beta

Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.

Read

ArticleAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

Read

ArticleAugust 22, 2025

Broad Keywords in Google Ads: Why They Work (When Your Setup Isn’t Broken)

For years, PPC professionals have dismissed broad keywords as a waste of budget. The common advice has been simple: never use broad.

Read

ArticleAugust 18, 2025

Acquisition.com Portfolio Company Marketing Case Study

When people hear Acquisition.com, they often think about Alex and Leila Hormozi and the impressive portfolio of companies they’ve scaled. But what many people are curious about is what Acquisition.com portfolio company marketing actually looks like in practice — and whether th…

Read

ArticleAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

Read

ArticleApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

Read

ArticleMarch 17, 2025

Google Ads Brand Campaigns: 3 Reasons to Use Them

Google Ads brand campaigns involve bidding on keywords related to your own brand name. For example, my brand is Gradari. If I wanted to run a brand campaign I’d bid on terms like “Gradari,” “Gradari Performance Marketing,” or “Gradari PPC.” These campaigns will make sure that …

Read

ArticleDecember 31, 2024

Thank You Page Optimization: Boost Lead Conversion Rates

Most marketers focus on ads, landing pages, and forms—but skip one of the biggest opportunities: thank you page optimization. Your thank you page isn’t just a polite confirmation—it’s a powerful step that can increase lead conversion rates when done right.

Read

ArticleDecember 30, 2024

Google Ads Click Fraud Prevention: Save 15–30% of Your Ad Budget

Many advertisers struggle to maximize their Google Ads budgets due to click fraud, which can drain valuable resources without yielding quality leads. If you’re looking for ways to stretch your ad spend further, click fraud prevention software, like CHEQ Essentials or ClickCeas…

Read