Paid Social

7 articles

7 articles in Paid Social

September 19, 2026

Not Enough B2B Leads for Google Ads to Learn From? Feed It Signal From Before the Lead

Offline conversion tracking only works if there's enough lead volume behind it, and on the enterprise B2B side there often isn't. Here's how we're testing website visitor identification data as a second, pre-lead signal for Google and LinkedIn.

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Scaling Facebook Ads Without Killing Performance: The Part the 20% Rule Misses

An account went from around 30 booked appointments a day to a small handful after a budget increase. The 20 percent rule was not the problem. The conversion signal was.

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ArticleJuly 21, 2026

Meta Ads Creative Fatigue: What to Do When Your Only Winning Ad Wears Out

A client of ours in financial services has exactly one winning ad, and it is wearing out. Here is the playbook we run when creative fatigue hits and launching a brand-new concept is not the answer.

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ArticleJuly 16, 2026

Facebook Ads Cost Per Lead Too High? Fix the Signal, Not the Ads

A team spending $100k a month on Meta watched cost per lead jump from a few hundred dollars to four figures with nothing obviously wrong. The cause was signal, not ads. Here is the diagnostic order that finds it.

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ArticleAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

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ArticleAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

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ArticleApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

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