Paid Social

6 articles

6 articles in Paid Social

July 25, 2026

Scaling Facebook Ads Without Killing Performance: The Part the 20% Rule Misses

An account went from around 30 booked appointments a day to a small handful after a budget increase. The 20 percent rule was not the problem. The conversion signal was.

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Meta Ads Creative Fatigue: What to Do When Your Only Winning Ad Wears Out

A client of ours in financial services has exactly one winning ad, and it is wearing out. Here is the playbook we run when creative fatigue hits and launching a brand-new concept is not the answer.

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ArticleJuly 16, 2026

Facebook Ads Cost Per Lead Too High? Fix the Signal, Not the Ads

A team spending $100k a month on Meta watched cost per lead jump from a few hundred dollars to four figures with nothing obviously wrong. The cause was signal, not ads. Here is the diagnostic order that finds it.

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ArticleAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

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ArticleAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

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ArticleApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

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