Marketing

10 articles

10 articles in Marketing

September 5, 2026

Low Lead to Appointment Conversion Rate? How to Tell If It's the Leads or the Follow-Up

Sales says the leads are bad. The office says follow-up is fine. Here is the three-step process I use to find out which side is leaking, using real numbers from a call this week.

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Hiring a Marketing Agency vs Building an In-House Team: How to Actually Decide

An honest, both-sides guide to choosing between a marketing agency and an in-house team, from someone who has hired agencies, run one, and built teams. The real conditions that tip the decision, and what matters regardless of which you pick.

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ArticleJune 19, 2026

Why B2B Lead Magnets Stopped Working, and What to Build Instead

The gated PDF is dead. For B2B and SaaS, the lead magnets that work now solve a real problem and qualify the buyer in the process.

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ArticleJune 18, 2026

Why the Best Conversion Optimization Adds Friction on Purpose

Most CRO optimizes for the wrong number. Here is how to run conversion optimization for lead quality, not volume, across three tiers tied to your CRM.

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ArticleJune 4, 2026

ChatGPT Ads for B2B: My Honest Review After Joining the Beta

Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.

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ArticleAugust 25, 2025

Where Should I Advertise? A Strategic Guide for Business Leaders

“Where should I advertise?”

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ArticleAugust 22, 2025

Broad Keywords in Google Ads: Why They Work (When Your Setup Isn’t Broken)

For years, PPC professionals have dismissed broad keywords as a waste of budget. The common advice has been simple: never use broad.

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ArticleAugust 18, 2025

Acquisition.com Portfolio Company Marketing Case Study

When people hear Acquisition.com, they often think about Alex and Leila Hormozi and the impressive portfolio of companies they’ve scaled. But what many people are curious about is what Acquisition.com portfolio company marketing actually looks like in practice — and whether th…

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ArticleAugust 4, 2025

AI in Advertising Is Not Enough: 5 Reasons Campaigns Still Fail

With the rise of AI in advertising, many marketers are wondering: if artificial intelligence is managing everyone's campaigns, won't all ads eventually perform the same? It’s a valid question—and one that reveals a deeper truth about the evolving role of strategy in performanc…

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ArticleApril 3, 2025

Google Ads vs Social Ads: Which Is Right for Your Business?

If you’re debating Google Ads vs social ads, you’re not alone. I hear this almost every week, and I’ve asked it myself.

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