Google Ads

7 articles

7 articles in Google Ads

August 24, 2026

Google Ads Conversions Don't Match Your CRM: Where the Join Breaks

Three client calls in one week, three industries, and the same argument every time: the CRM says one number and the ad platform says another. Here are the three places the connection actually breaks, and how to tell which one you have.

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Google Ads Clicks But No Conversions: The Diagnostic Sequence We Actually Run

A new campaign with cheap clicks and zero conversions is the most common uncomfortable moment in paid search. Here is the exact diagnostic sequence we ran on a live account, and what happened when the first conversions showed up.

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ArticleAugust 8, 2026

Micro Conversions in Google Ads: What to Do When AI Mode Cuts Your Search Volume

A client's cost per SQL climbed to nearly six times its old baseline as Google pushed users into AI Mode. Here is the micro conversion and Demand Gen playbook we are using to respond.

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ArticleAugust 3, 2026

Salesforce to Google Ads Offline Conversion Tracking for Long Sales Cycles

Google Ads trains on a far shorter window than a 60-90 day sales cycle gives it. Here is the exact Salesforce to Google Ads offline conversion setup we build for clients, stage by stage.

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ArticleJuly 16, 2026

Why Your Google Ads Conversion Tracking Is Lying to You (and How to Audit It)

A Google Ads account reported a 43% conversion rate while the business got one phone call. What inflated conversion tracking looks like, why it's worse than no tracking at all, and how to audit your own account in about 15 minutes.

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ArticleJune 4, 2026

ChatGPT Ads for B2B: My Honest Review After Joining the Beta

Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.

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ArticleMarch 24, 2026

Why Your CRM Data Is the Most Valuable Asset in Your Ad Account

Most agencies optimize for clicks and form fills. The ones that actually move revenue optimize for closed deals. That starts with feeding your CRM data back into your ad platforms.

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