3 articles
3 articles in Google Ads
A Google Ads account reported a 43% conversion rate while the business got one phone call. What inflated conversion tracking looks like, why it's worse than no tracking at all, and how to audit your own account in about 15 minutes.
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Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.
Most agencies optimize for clicks and form fills. The ones that actually move revenue optimize for closed deals. That starts with feeding your CRM data back into your ad platforms.
