3 articles
3 articles in CRO
A client's retirement calculators produced about a thousand leads in thirty days and eight actual conversations. The lead magnet was working. Everything after it was not.
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Sales says the leads are bad. The office says follow-up is fine. Here is the three-step process I use to find out which side is leaking, using real numbers from a call this week.
Most CRO optimizes for the wrong number. Here is how to run conversion optimization for lead quality, not volume, across three tiers tied to your CRM.
