2 articles
2 articles in AI
The gated PDF is dead. For B2B and SaaS, the lead magnets that work now solve a real problem and qualify the buyer in the process.
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Everyone is declaring Google Ads dead and ChatGPT Ads the next big thing. After joining the ChatGPT Ads beta, I can tell you neither story holds up. Here's the real shift, and what it means if your buyers are B2B or high-ticket.
