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From The Brink of Closing to Record-Breaking Returns

Meet Landon Moore, owner of Aurora Lights, a permanent lighting company in Texas. Their journey with marketing agencies was a rollercoaster, to say the least:

The Challenges:

Before working with Gradari, The Aurora Lights had three main frustrations: 

  1. Frustrating results: Agencies with plenty of clout but delivered little ROI.
  2. Broken trust: Handed off to different reps and locked in long contracts.
  3. Critical situation: Only one month of cash flow left, risking the business’s survival.

The Approach:

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01

Tracked What Matters

We connected their Google and Facebook Ads to their CRM (Jobber), tracking everything from leads to Quotes Approved.

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02

Optimize for Quality

We learned that not all campaigns are created equal. Some had really cheap leads, but others had the best close rates and cheapest acquisition costs.

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03

Cut Wasted Spend

We redirected budgets to get the cheapest acquisition costs, and created new strategies to capitalize on our new insights.

Client Implications:

Results:

From 1.2x ROAS to an average of 11x+ ROAS, peaking at an astonishing 18.3x.

Cash:

Transformed limited cash flow into a scalable, profitable ad strategy.

Confidence restored:

“They earned every bit of our trust and exceeded our expectations.”

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In Their Own Words

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20+ Happy Clients

It’s time to stop chasing low-cost leads and start generating leads your team can close.