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Unlocking New Acquisition Channels & A Gainsight Acquisition

Northpass is a modern learning management system (LMS) that helps businesses create and deliver online training programs for customers, employees, and partners. 

The Challenges:

Before working with Kyle at Disruptive Advertising, Northpass had three main goals: 

  1. Increase Sales Pipeline
  2. Open new Acquisition Channels
  3. Grow Business Revenue

The Approach:

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01

Tracked What Matters

Set up offline conversion tracking for deeper conversion insight

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02

Implementation of Best Practices

Implemented best practices throughout Ad Accounts

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03

Dialed in ICP

Dialed in on the client’s ICP leading to higher close ratios

Client Outcomes:

  • Business Acquired by Gainsight
  • 6.3x ROAS from Branded Campaigns
  • 2.6x ROAS from Non-Brand Campaigns
  • 3.7x Blended ROAS
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In Their Own Words

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20+ Happy Clients

It’s time to stop chasing low-cost leads and start generating leads your team can close.

*Disclaimer:
This case study highlights the work and results I achieved while working at Disruptive Advertising. Northpass was a client of Disruptive Advertising prior to the creation of Gradari. Both Northpass and Disruptive Advertising have given their explicit approval to share this case study to showcase our expertise.

If you’re a SaaS business looking to grow through profitable acquisition channels and innovative marketing strategies, We’d love the opportunity to work with you and make your success story the next Gradari case study. Let’s make it happen!