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A Customer Van Builder's Journey to Record Sales

While many in their industry were closing their doors, this custom van building company* achieved record-breaking sales by focusing on lead quality and data-driven optimizations. Their strategic approach delivered a 54x ROAS and positioned them months ahead of the competition

*Client name withheld by request

Off highway Van 16:9

The Challenges:

Before working with Gradari, the client had three main frustrations: 

  1. Generating quality leads from Google Ads
  2. Improving close ratios
  3. Scaling ad spend to sell more vans effectively

The Approach:

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01

Tracked What Matters

Implemented offline conversion tracking for deeper insights into lead quality

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02

Analyzed The Data

Analyzed and tracked the origin of quality conversions.

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03

Optimized for Quality

Optimized ad accounts to focus on high-value leads.

Client Implications:

  • October sales reached $2.7M from just $50K in ad spend—a 54x ROAS
  • While competitors were going out of business, our client was booking 6-months in advance
  • 70% reduction in Cost per Active Lead in just 3 months
  • Successfully scaled ad spend over 7 months, increasing investment by 2.6x+
  • Achieved 6 record-breaking sales months in a row
  • 14x’d SQLs in 4 months
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In Their Own Words

client on phone
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20+ Happy Clients

It’s time to stop chasing low-cost leads and start generating leads your team can close.